Webinar: TWG Members Talk Schema.org and the LRMI

On July 27, LRMI Technical Working Group (TWG) member Phil Barker (JISC Centre for Educational Technology and Interoperability Standards) hosted “Learning Resource Metadata for Schema.org.” The webinar, which also featured fellow TWG members Greg Grossmeier (Creative Commons) and Dan Brickley (Schema.org), provided an intro to both Schema.org and the LRMI as well as a more in-depth look at implementation. Highlights are below. You can also watch the webinar recording (it’s about two hours long) or view the presentation slides.

• Schema.org is a joint effort by Yahoo!, Google, Bing, Yandex, and W3C, the World Wide Web Consortium.
• Schema.org is intended to improve the web by creating a structured data markup schema.
• Google does not trust hidden metadata, and on-page markup helps search engines understand the information on web pages and provide richer search results.
• The LRMI will help webmasters get the maximum benefit for their efforts.
• Barker used the ever-popular Potato Salad example to demonstrate how a shared markup vocabulary makes it easier for people to find relevant information by narrowing search results based on common filters – in this case ingredients, cook time, calories, and others.

Grossmeier delved into some more detail about the LRMI:

• Described the process behind the drafting of the spec—many emails, phone calls
• There are many different (and sometimes competing) metadata standards for education.
• There’s a need for one universal standard that covers everyone’s use cases.
• LRMI is co-led by the Association of Educational Publishers and Creative Commons with the support of the Bill & Melinda Gates Foundation and the William and Flora Hewlett Foundation.
• Discussed the LRMI spec
• The LRMI allows publishers to align their content to learning standards such as the Common Core State Standards.